Pembahasan B .Inggris || Internet advertising

 

Internet advertising

Type internet advertising

1.     Search Enginer Marketing

2.     Email marketing

3.     Social Media ADS

Contents :

1.     Internet Advertising Advantages and Disadvantages

2.     What is the differences between Advertising and Marketing

3.     Types Internet of Advertising

4.     How can I of Advertise for free on the internet

5.     How much does internet Advertise cost

6.     Internet Advertising tips

As web technologies evolved in the 1990s, internet advertising appeared as a virtual equivalent to traditional marketing methods like TV and radio ads, newspaper advertising, billboards, etc. In 2019 marketers expect that companies will spend more money on digital advertising than on traditional ads.Let’s find out why online advertising has become so popular and explore its most commonly used types — search engine marketing, email marketing, social media advertising, display ads, native advertising, and more.

Internet Advertising Advantages and Disadvantages

There are more than four billion internet users all over the world. This gives a huge boost to internet advertising. People look for products by using search engines, following their favorite brands in social media, and subscribing to their campaigns via email and push notifications. Advertising opportunities are enormous, but using them correctly is not that easy. So, let's have a closer look at the advantages and disadvantages of internet advertising.

Advantages of internet advertising

1.     Easy global coverage

2.     Affordable for any budget

3.     Drives traffic to a website

4.     Allows targeting

5.     Enables retargeting

6.     It allows you to create various touchpoints with your audience

7.     It is measurable

Disadvantages of internet advertising

 

The main challenges associated with advertising online include fierce competition, the cost of mistakes, complicated analytics, and ad blindness. Let’s have a closer look.

1.     High competition

2.     Mistakes are expensive

3.     Complicated analytics.

4.     Ad blindness.

What is the difference between advertising and marketing?

Advertising is part of marketing. To make it clear, let’s define both terms.

Marketing — a process of promoting your products to the target audience. It includes market research, identifying your buyer persona, and analysis. It involves activities that bring your offer to clients.

Advertising — one of those activities that helps spread the word about your brand. Advertising is one marketing element. Others include public relations, sales promotion, direct selling, personal selling.

So, advertising is part of marketing, while marketing is not exclusively advertising.

The Internet offers vast opportunities to connect with potential customers, so let’s review some of the most influential types of internet advertising on the market.

Search Engine Marketing

A search bar is the starting point of the users’ buyer journey. Entering a keyword, people focus mainly on the first page results. Search engine marketing is all about getting your webpages to the top of the SERP (search engine results page), whether in an organic or paid way.

Google Ads displays paid results based on the ad rank auction. Companies name their price for a particular keyword, while Google analyzes the quality and relevancy of the content. Here is the formula of the ad rank:

Email Marketing

This is a marketing approach based on communication via email. This type of internet advertising is one of the oldest players on the field and the most adaptive one since email marketers are always searching for innovations such as recently launched interactive amp emails.